Drum Beat Issue 2

Do a Competitor Analysis for Free on Twitter, and other social media tips...

Welcome to the second issue of Drum Beat - my regular digest of news, views and best bits from the world of social media. 

It's been a busy week in social media marketing this week, with Facebook rolling-out a new mobile layout for Brand Pages, as the first step in their mobile-first strategy. But there's been plenty going on elsewhere too. 

This magazine is available to Flipboard users at http://flip.it/RRQUz. If you can't access Flipboard however, here are all the links to all the articles within.

Happy reading!

Articles:

• How to do a competitor analysis on Twitter... for free!
  
• How Microsoft uses Facebook, Twitter, Pinterest and Google+
• The dangers of pre-scheduling - Daily Mail apologises for marathon tweets
• Infographic: 'Forgotten marketing' losing SME sector£122bn in sales
• Beware of Twitter 'password check' sites!
• Facebook stops auto-sharing to Friends when users claim an offer
• How to improve your social media 'calls to action'

Welcome to Drum Beat

Welcome to Drum Beat!

So, I've recently been puzzling about the best way to provide my committed followers with a regular digest of social media and comms news. Email newsletters are a great communications channel but I felt that I wanted to do things a little differently and make use of some of the newest new media software. 

So I thought I'd trial using the User Magazines capability in Flipboard. This is a brand new feature that allows any registered Flipboard user to take on an information curation role by creating and sharing their own collection of stories. It's also a really lovely, easy system to use as a reader.

Anyone using an Apple or Android tablet or mobile device, as well as Kindle Fire and NOOK users. Nowadays, this is a great many of us. However, like all new things, it has it's failings. The most prominent of these in my view is that desktop computer users cannot download the software, or indeed access the magazines in any form. Boooo!

I'm confident it's something they'll fix but, in the meantime, I've decided to use my blog as a back-up - to share links to the articles I've 'flipped' into each magazine, making it accessible for pretty much everyone!

So here it is. My first Drum Beat Digest...

Articles: 

• LinkedIn adds Facebook-style Mentions of People and Companies in Status Updates and Comments
• Social Media for Prehistoric Firms
• Facebook's Graph Search - 5 things you should do now to help your business
• Are you a Ranter, a Peacock or a Lurker? New research finds there are 12 social media personalities
  
• Facebook rolls-out feelings and actions to some users
• 6 Ways to Spring Clean Your LinkedIn Profile

Happy reading!